Creative Direction + Art Direction

To bring a VR experience to life in a 2D image, we developed a mixed reality pipeline as cutting edge as VR fitness.

We developed this pipeline over the last year to decrease time per image from 3 weeks to a couple days, while also increasing quality.

We developed this pipeline over the last year to decrease time per image from 3 weeks to a couple days, while also increasing quality.

These images are used across all brand placements.

Creative Directors Kevin Kearney, Zach Richter // ACD: Rayne Chapman // Art Director, 3D Artist: Gonzalo Bustamante